I had coffee with a Tim Hortons franchise owner a few years back. He told me about a box of Tetley tea he kept hidden under the counter.
Head office had switched to Higgins & Burke tea as part of a national deal. But his customers kept asking for Tetley. So he bought it himself and hid it below the counter, pulling it out whenever a regular asked.
He was literally hiding what worked locally because head office demanded uniformity.
That hidden box of tea is the perfect metaphor for what’s broken in multi-location AI implementation.
The Centralized AI Trap
When multi-location businesses think about AI, they default to the same centralized model they’ve always used. Head office buys the software, sets the parameters, and pushes it down to every location.
One system. One strategy. One set of rules.
The thinking goes: “We need consistency. We need control. We need to protect the brand.”
But here’s what actually happens.
76% of local mobile searches result in a physical store visit within 24 hours. Yet your centralized AI system is making decisions based on aggregated data that’s weeks old by the time it reaches the local level.
By the time head office analyzes the data, extracts insights, and distributes recommendations, the local opportunity has passed.
Your franchise owner in Phoenix knows there’s a new residential development going up three blocks away. Your AI system doesn’t. It’s optimizing for last quarter’s patterns while the market shifts in real time.
The Speed Problem Nobody Talks About
The turnaround time for centralized data kills AI effectiveness.
In the old model, locations send weekly reports to head office. Someone compiles them. Someone analyzes them. Someone creates recommendations. Maybe those insights get distributed back to all locations. Maybe they don’t.
Meanwhile, 78% of consumers go with the first business to respond.
Your competitor with a local AI system responds in minutes. You respond in days. The customer is already gone.
This isn’t a technology problem. It’s an architecture problem.
What Franchisees Know That Your AI Doesn’t
That Tim Hortons owner knew his market. He knew his customers preferred Tetley. He knew the local competition. He knew which promotions worked in his neighborhood and which ones flopped.
But the system forced him to hide that knowledge.
Your franchisees possess the same local market intelligence. They know when the high school lets out. They know which businesses just opened nearby. They know the seasonal patterns specific to their location.
What works in one region might not work in another. But centralized AI treats every location like it’s the same market with the same customers facing the same competitive dynamics.
It’s not.
The Hidden Cost of Uniformity
Head office wants AI for efficiency and cost-cutting. That makes sense. Businesses using AI-driven data tools have seen up to a 40% boost in productivity.
But here’s the resistance you’ll hit: Head office wants the utility without paying for it out of royalties. They want franchisees to fund their own local AI systems while still paying into the national marketing fund.
Franchisees push back. “I’m already paying for marketing support. Why should I pay again?”
The answer is simple but uncomfortable: Because the centralized model isn’t delivering local results.
The data proves it. Local digital marketing outperforms national strategies across traffic, engagement, and conversions. Ads aimed at hyperlocal areas can cut cost per install by 50% and boost click-through rates by 70%.
But you can’t capture that advantage with a centralized system making decisions from 2,000 miles away.
The Financial Restructure That Works
Here’s how to solve the funding problem: Redirect the national advertising fee.
Reduce the national ad fee by the amount required for the local system. Each location pays $599 monthly for their hyperlocal AI system. Head office pays $1,000 monthly for multi-location access and oversight.
Each location also provides a budget for paid search and display ads that run Tuesday through Thursday in their neighborhood, targeting customers as close as 1 kilometer away.
When franchisees pay for their own system, they use it. When they use it, they see results. When they see results, they engage with marketing as the highest priority of the franchise.
It also sends a message: Your local knowledge matters. Your experience has value. Your success drives the entire network.
Bottom-Up Beats Top-Down
The solution isn’t to eliminate centralized oversight. It’s to invert the data flow.
Bottom-up management empowers franchisees with an AI Workforce that gathers data at source, analyzes it at source, and acts on it at source.
The multi-location dashboard becomes a leaderboard. Every location is visible to the entire network, color-coded green, orange, or red based on performance.
Nobody wants to be in the red when the whole network can see it.
The AI Workforce prevents fragmentation. A Project Manager Agent oversees execution across all locations. Nothing falls through the cracks. Everything is tracked: impressions, engagement, leads, inquiries, orders.
But the critical difference is this: Local input drives automated execution.
Franchisees provide valuable local insights. The AI Workforce executes tactics with precision and consistency. Expert oversight ensures strategic alignment.
You get brand consistency without sacrificing local relevance.
What This Looks Like in Practice
Your dental clinic in Austin knows there’s a corporate office building nearby with 500 employees. The AI system creates hyperlocal ads targeting that specific building during lunch hours, promoting convenient appointment times for working professionals.
Your HVAC franchise in Phoenix knows monsoon season is coming. The AI system automatically adjusts messaging and ad spend to capture the surge in AC repair searches before your competitors even notice the pattern.
Your real estate brokerage in Toronto knows a new condo development just broke ground. The AI system creates targeted content for first-time homebuyers in that specific neighborhood, capturing leads months before the competition.
This is what happens when AI works with local knowledge instead of against it.
The Data Problem You’re Not Solving
Fragmented data across locations creates three problems:
Inaccurate or incomplete performance data. You can’t optimize what you can’t measure accurately.
Time-consuming manual tasks and duplicated efforts. Every location reinvents the wheel because they don’t have access to what works elsewhere.
Difficulty scaling strategies across locations. You can’t replicate success when you don’t know what’s actually driving results at the local level.
A hyperlocal AI system solves this by making data visible in real time across the entire network. Every location sees what’s working. Every location can adapt successful tactics to their local market. Every location contributes to the collective intelligence.
The system learns faster because it’s learning from every location simultaneously.
Why This Matters Now
Google has reported a 200% increase in “near me” searches. Consumer behavior has fundamentally shifted toward hyperlocal discovery.
In 2025, conversational AI is expected to handle 80% of customer interactions. Franchises without AI-driven chatbots and voice systems will answer questions manually while competitors respond instantly 24/7.
11,294 new franchise units were added across the U.S. and Canada from July 2023 to July 2024. Competition is intensifying. The franchises that win will be the ones that combine brand power with local precision.
The centralized model worked when markets moved slowly and customers had limited choices. That world is gone.
The Path Forward
Stop treating AI like software you buy once and deploy everywhere.
Start treating it like a hyperlocal system that empowers each location to dominate their specific market while maintaining brand consistency across the network.
The franchisees who know their communities best need the tools to act on that knowledge. The AI needs to work for them, not against them.
And for the love of everything, stop making your best operators hide Tetley tea under the counter.
When you’re running a local business in Newfoundland, reaching the right people at the right time matters. And that’s where local SEO steps in. It helps you show up in front of the right audience when they’re actively searching for what you offer.
Instead of shouting into the void, local SEO puts your name where people are already looking, like search engines, maps, and business directories.
Whether you’re a landscaping company in Corner Brook or a café in downtown St. John’s, showing up in your area’s search results means more eyes on your services and more feet through the door.
Consumer habits are shifting, and more locals are relying on their phones to find trusted nearby options in real time. Local SEO makes sure your info is clear, accurate, and easy to access when people need it most.
Unlocking Potential: Why Local SEO Matters
SEO in general helps websites rank better on search engines, but local SEO narrows that focus to match people in your region. That makes it especially helpful for business owners with physical shops, service areas, or region-focused offerings.
The goal is simple. Make your business easier to find within your direct community.
When your business details appear correctly in local search results, it builds trust and drives action. People are more likely to engage with a business that shows clear, complete, and current information about what it does and where it’s located.
Local SEO also connects directly with mobile users, making it easier for someone nearby to choose your business over others.
Here’s what helps build your local visibility:
- A properly set up and verified Google Business Profile
- Consistent business information listed on well-known directories
- Customer reviews and active responses
- Region-specific keywords within your website content
- Fresh updates that reflect current promotions, hours, and services
Imagine a local bakery that updates its profile with daily bread specials and seasonal hours. When someone searches for fresh bread nearby, that business ranks higher simply from being current and local. The key takeaway? Local SEO starts with showing up and speaking clearly to the people in your community.
Optimizing Your Google Business Profile
Your Google Business Profile works like a digital storefront. It’s often the first place someone finds key details, like your hours, location, phone number, reviews, and photos. This listing takes up prime space on Google Maps and search results, so making it useful and easy to understand is a strong first step in boosting local SEO.
Getting started is fairly simple. You’ll want to:
- Claim and verify your listing. Google sends a code in the mail to confirm your location
- Add accurate business details. This includes address, phone number, business hours, and website
- Write a short and clear business description. Share what you offer and who you serve
- Upload quality photos of your space, products, or projects. Keep them fresh and relevant
- Choose the right categories. This tells search engines what you do and helps match search intent
Once set up, use the profile often. Updating hours before a long weekend or adding seasonal info builds customer confidence. You can also post updates, share special offers, and answer questions through the Q&A section. It’s best not to let your listing sit unused.
Encourage happy customers to leave reviews and respond to them with care. A quick thank-you or helpful answer shows you’re paying attention. These small interactions boost both your appearance in search and your overall local reputation.
Your Google Business Profile should work like someone standing outside your door, ready to greet people as they pass by. It’s quick to set up and can give your local reach an easy lift.
Local Keywords: Finding and Using Them
If people in Newfoundland are looking for the services or products you offer, it helps to speak their language. That’s where local keywords come in. These often pair a location with what you provide, like “hair salon in St. John’s” or “home cleaning Mount Pearl.”
They help your content match what locals are typing. They also tell search engines that your business is tied to a specific community.
Here are a few steps to find useful keywords:
- Ask customers how they found your business or what they searched for
- Use search engine tools (Keywords Anywhere, Ubersuggest, Moz..) to see what terms people use in your area
- Look at similar businesses for ideas, but keep your version original and easy to read
Add these keywords naturally across your site. You can place them in:
- Page titles and descriptions
- Headings and section titles
- Blog posts and service pages
- Category tags or ALT text for images
A title like “Lawn Services in Gander with a Local Touch” works better than stuffing keywords awkwardly. Content should still sound natural when read out loud.
Don’t repeat phrases too much. Use variety, but stay consistent with your messaging. Google spots overstuffed language, and readers lose trust if a page doesn’t flow like normal conversation. Keep it clear, local, and people-friendly.
Building Local Citations and Listings
Once your main profiles and site are complete, it’s time to focus on citations and listings. These are mentions of your business across websites, usually with key info like your business name, address, and phone number.
You might not think about listings often, but they help search engines confirm that your business is legitimate. Even listings without links back to your site can make a difference.
Keep your info consistent. A difference in something as small as “Avenue” spelled differently can confuse search tools. Make sure to use the same format every time.
Start by checking popular listing spots for Newfoundland businesses, including:
- Chamber of Commerce websites
- Local classifieds or business directories
- Industry-specific listing sites
- Social media platforms like Facebook with location info fields
- Local sponsorship pages or event directories
Make a checklist or spreadsheet so you know where your business appears and whether updates are needed. Find duplicates or errors and correct them carefully.
As an added bonus, some people will find you straight from these listings without even using a search engine. The more accurate and widespread your listings, the better chance you have to spark interest from the right local audience.
Engaging Content That Resonates Locally
Writing content for your business should go beyond describing what you sell. The goal is to prove that you understand your audience, what they care about, and what’s happening in their community.
In Newfoundland, timing your content to seasons and local habits makes a real difference. Since this article is written in August, focus content around late summer ideas. Think patios, back-to-school themes, and prep before autumn.
Here are some blog topic ideas that could work this time of year:
– How to Get Your Patio Ready for a Newfoundland Fall
– Local Events to Promote Your Business During August in St. John’s
– Late-Summer Tune-Ups for Home-Based Businesses in Newfoundland
Supporting community events or sharing tips about local services also helps build trust. Mention locations by name where it makes sense, and highlight events that your audience might attend or care about.
Social posts, business updates, or simple shout-outs to neighbourhood groups show that you’re present and paying attention. You don’t have to get too fancy. Just be real, stay involved, and speak like someone who lives there too.
People will notice when you make content that feels close to home.
The Path Forward with Local SEO
Succeeding with local SEO doesn’t happen all at once. It’s all about small, steady steps that build visibility over time. There’s no one magic fix, but when you focus on the right tools and habits, you’ll start seeing more people respond to your business.
Keep your Google Business Profile active and make updates when things change. Watch your keywords and content for how they reflect your local voice. Review where your listings appear and keep them accurate. Watch for chances to be involved in the community and share useful stories that really matter to the people nearby.
These things add up. Over time, they help locals trust what you’re offering and choose you when they’re ready to act.
Local SEO is just another way to start more local conversations. When you spend time showing up with clarity and heart, your business becomes one that’s easier to find and easier to trust. And that trust tends to stick around.
Every business needs a bit of help to stand out, especially when you’re aiming to grow your local presence. Whether you’re new to the concept or looking to enhance what you already have, our team at BrandCommand can assist.
If you’re interested in expanding your reach through digital marketing in Newfoundland, explore how our tailored solutions can elevate your business. Take the next step towards local SEO success and find out more about our services.
How Local Businesses Can Start Using AI Chatbots (Without Feeling Overwhelmed)
AI chatbots aren’t just for big companies anymore.
Today, even small, local businesses are turning to them to:
Why it matters: A chatbot can handle simple, repetitive tasks around the clock—saving time for your team and making things more convenient for your customers.
Feeling Overwhelmed by AI? You’re Not Alone.
If you’ve never used AI in your business before, it’s totally normal to have questions:
-
Which tool should I choose?
-
Can I control what the chatbot says?
-
Is it complicated to set up?
This guide walks you through the basics—what chatbots are, how they help local businesses, and how to get started without stress.
What Is an AI Chatbot?
AI chatbots are computer programs that talk with users using text or voice.
Unlike scripted bots, they use artificial intelligence to:
For local businesses, that means:
Example: A bakery could set up a chatbot that takes cake orders directly through the website—no phone call required.
✅ Most chatbot tools are simple to use
✅ No coding required
✅ Built-in templates and dashboards make updates easy
How to Set Up Your First AI Chatbot (Step-by-Step)
Getting started is easier with a plan. Here’s what to do:
1. Decide What You Want It to Do
Do you need it to handle bookings? Answer FAQs? Gather contact info?
2. Pick a Beginner-Friendly Platform
Look for drag-and-drop builders with pre-made templates and easy installation.
3. List Key Questions + Answers
Think about what customers ask most often. Keep your brand voice in mind.
4. Map Out a Sample Conversation Flow
Sketch out how a typical interaction might go—from greeting to resolution.
5. Test with Real People Before Launch
Have staff or friends try it and give feedback. Adjust as needed.
🎯 Pro tip: Start simple. A chatbot that’s clear and helpful beats one that tries to do everything and confuses users.
Top Questions Business Owners Ask About AI Chatbots
Do I need tech skills to use one?
Nope. If you can use social media or update your website, you can use chatbot tools.
How long does it take to set up?
A basic bot can be ready in a few hours. More complex features (like bookings) may take a few days to fine-tune.
How much does it cost?
Some platforms offer free plans. Paid options typically scale based on features or usage.
Will it help customer service?
Yes. Faster responses, less repetitive work for staff, and better customer experience—especially outside business hours.
What happens after setup?
Schedule regular reviews. Track performance. Make small updates over time to improve accuracy and engagement.
Localize Your Chatbot for Maximum Impact
Your customers aren’t just online—they’re nearby. Make your chatbot feel like it belongs:
-
Mention local landmarks or neighborhood names
-
Offer local tips (e.g., parking, entrance details, holiday hours)
-
Speak in your area’s tone—friendly, casual, or bilingual
-
Share location-based promotions or updates
-
Reflect local spelling (e.g., colour vs. color)
You don’t need to go overboard—just focus on sounding real and relevant to your audience.
Make Chatbots Part of Your Daily Workflow
AI chatbots don’t replace your team—they support them.
They take care of:
✅ Available 24/7
✅ Consistent messaging
✅ More time for your team to handle complex work
Think of it like a silent helper:
Always on, always polite, and always improving the more it’s used.
✅ Final Word: Start Small. Grow Smart.
You don’t need a massive AI rollout.
You just need:
Once it’s running, your chatbot will:
-
Handle more of the routine stuff
-
Deliver consistent service
-
Help you focus on what matters most—growing your business
Ready to Get Started?
Let BrandCommand help you implement smart, simple AI chatbots for your local business—tools that save time, increase conversions, and make customer service easier.
👉 Learn more at www.brandcommand.ca
or
📩 Book a free AI strategy session today: https://meeting.calendarhero.com/FreeStrategySession
Proven Strategy: The 15-Minute Rule That Converts More Leads
With one of our franchise clients, we installed a system that replies to every inquiry within 15 minutes—even after hours.
Within 30 days:
✔️ Lead-to-close rate jumped 47%
✔️ Review volume doubled
✔️ Weekend inquiries (previously ignored) turned into booked calls
Speed isn’t just polite—it’s profitable.
Use this rule: If you don’t respond in 15 minutes, assume you’ve lost the lead.
What to do:
→ Set up an AI web chat + SMS responder
→ Add a lead assignment system with clear internal rules
→ Track average response time weekly
Battle-Tested Tactic: Use This Subject Line to Rescue Your Stalled List
Subject: Still interested, or should I close your file? This “breakup” email gets 2x higher reply rates than typical follow-ups.
It works because it flips the power dynamic—and prompts a quick yes/no. Great for reviving cold prospects or old lead lists.
Prompt Swipe of the Week: Turn Website Visitors Into Buyers with This ChatGPT Prompt
Paste this into ChatGPT:
“You are a conversion copywriter. Rewrite the home page headline for a business that offers [insert what you do] to [insert who you serve]. It should be under 12 words, emotionally compelling, and make the reader want to scroll.”
Use it for testing hooks or improving underperforming landing pages fast.
Campaign Insight: Where Google Ads Actually Work Right Now
Across home services, health clinics, and real estate, we’re seeing this pattern:
>Highest ROI = Google Performance Max + call extension
>Lowest ROI = broad display ads with no conversion tracking
If you’re spending without a conversion goal (form fill, call, appointment), you’re burning cash.
Sharp Operator: Quote of the Week — Taylor Welch
“Traffic isn’t the issue.
Conversion is the issue.
You don’t need more eyeballs. You need more yeses.”
Bookmark that.
Real Talk: If your marketing feels chaotic… it probably is.
It’s not that your team isn’t working hard.
It’s that everyone’s reacting instead of executing a system.
Start here:
→ One lead pipeline
→ One message map
→ One source of truth for metrics
Simplify. Then scale.
What’s New on The Edge:
✔️ Signs Your Email Marketing Strategy Needs a Fresh Approach
✔️ How To Handle Negative Comments on Social Media
✔️ Summer Marketing Ideas for Newfoundland Tourism Businesses
Want a Local Marketing Audit for $399?
I’ll show you exactly where leads are leaking—and how to fix it fast.
👉 Start Here
Until next week—stay sharp, execute smarter.
– Bill
Your email list doesn’t mean much if your messages aren’t getting opened, read, or clicked. Marketing strategies should evolve right along with your audience, especially when habits, interests, and expectations shift. What might have worked a year ago can now come across as stale or out of sync. That doesn’t mean you need to start from scratch, but it could be time to rethink how your emails connect with people.
Emails are a chance to speak directly to someone one on one. When they feel like just another generic message, people lose interest fast. If you’re noticing less action on your campaigns, you’re not alone. Many businesses eventually hit a point where their email strategy needs reworking. Spotting the signs early can help you course correct before engagement drops too low.
Indicators Your Email Campaigns Are Underperforming
If you’ve been sending emails regularly but seeing fewer results, the problem may be with how your audience is responding or not responding at all. Campaign performance can slip for different reasons, but there are usually a few common warning signs that signal something’s off.
Here are some to watch for:
– Low open rates: This tells you the subject lines aren’t speaking to your audience or your messages aren’t even making it to inboxes. A drop in open rates is often one of the first red flags.
– Click-through rates falling: People may be opening the email, but if they’re not clicking the links, it likely means your content isn’t convincing enough or your call-to-action feels buried.
– Unsubscribes increasing: This could be a sign people don’t find your content helpful anymore or that they’re receiving too many messages. While it’s normal to lose a few subscribers here and there, spikes should be taken seriously.
These kinds of patterns can sneak up if you’re not actively checking your analytics. For example, a small business owner in Newfoundland might notice their summer promo emails aren’t getting much traction, even though last year’s were a hit. If nothing has changed in the tone or timing, it could mean the audience has shifted or just that the same formula no longer works.
The good news is, once you identify these signals, you’re already one step closer to solving the problem. It’s less about placing blame and more about finding out where tweaks can make a big difference. If one area is consistently falling flat, it’s often a sign you need to update your approach across the board.
Signs Of Content Stagnation
When people feel like they’ve seen your messages before, they start tuning out. Even if your offers are strong, recycled or outdated content can wear thin fast. If your email format hasn’t changed in a while and your wording sounds too familiar, that’s a signal things could use a refresh.
Sometimes it’s easy to fall back on what worked in the past. Maybe you’ve been relying on the same template design for a couple of years. Or maybe your emails follow the same formula every time intro, offer, link, sign-off. That kind of repetition becomes easy to skim and forget. People stop engaging not because your brand isn’t good, but because the content feels a bit too predictable.
There’s also the risk of losing relevance. If your readers are getting messages that don’t match their current needs, they won’t stick around. Real connection comes from showing that you’re still listening to what matters to them today, not what mattered last season.
Personalization is another obstacle. Emails that feel like they were made for everyone tend to click with no one. Using someone’s first name in the greeting isn’t enough. Personalisation should go deeper based on interests, behaviours, or what stage they’re at. Skipping this step makes your messages feel generic, even when your intentions are good.
Design can be a silent deal breaker, too. Older email templates sometimes don’t display well across devices, making it hard to read or navigate. If your visuals aren’t holding up anymore or aren’t mobile-friendly, it might be time for an update.
Behavioural Changes In Your Audience
Now and then, your audience just stops acting the way they used to. These changes can sneak up if you’re not looking at the right things, but they often point to problems with your email approach. What matters is what your audience does after opening your message. If they’re getting less curious about your content or skipping over it altogether, that’s your cue that something deeper is going on.
Pay attention to things like:
– A steady drop in time spent reading your emails
– Fewer replies or follow-ups, especially on emails that used to get strong responses
– Calls-to-action being ignored completely
In some cases, you may notice your emails getting caught in spam filters even when you’re sending them to people who signed up willingly. That can happen when your emails start to look formulaic or flag automated spam indicators. Too many images, the wrong keywords, or even sending at odd times can cause deliverability problems.
Let’s say you’ve been reaching out to your list every two weeks, like clockwork. But over time, the number of people clicking your links or responding keeps shrinking. At that point, it doesn’t matter how often you’re sending they’re tuning out. You could run a re-engagement campaign to try and win them back, but it won’t work if you don’t switch up your style too.
Spotting these shifts puts you in a strong place. Changing how you structure your messages, when you send them, and what content you include can help reconnect with your audience before they disappear for good.
Strategies For A Fresh Start
Once you’ve spotted the weak spots, the next step is about figuring out what changes will actually move the needle. You don’t need to sweep everything away and start over. Small adjustments to how you craft and structure your emails can have a real impact when done with the audience in mind.
Here are a few ways to give your strategy a lift:
1. Run A/B tests
Choose one element to test at a time subject line, imagery, layout, or call to action. This is one of the simplest ways to understand what your audience connects with most.
2. Switch up your content format
Try a fresh tone or structure. Maybe a Q&A style format. Or even a short story highlighting a challenge and how it was solved. Shake off the dull and explore ways to keep things human and useful.
3. Use AI to guide timing and content
AI-driven tools can help figure out when your audience is most likely to open and click and what kind of topics catch their eye. With those insights, you can build campaigns that feel more timely and tailor-made.
Refreshing your visuals can also count for a lot. New banners, simpler calls-to-action, and clearer hierarchy in your email design help your message land better. Don’t forget mobile users when testing design tweaks.
Finding your new direction starts with being honest about what’s working and what’s not. If part of your current process feels like ticking a box, chances are your audience feels that too.
Revitalize Your Email Marketing with BrandCommand
Keeping your emails useful and engaging takes effort, but it pays off in stronger long-term connections with your audience. Stale content and slipping engagement don’t solve themselves, and waiting too long can cost more than just attention it chips away at trust. Whether the problem is your tone, timing, or look, giving your email strategy an honest refresh can bring it back to life.
Getting results again takes more than guesswork. If you’re noticing changes in your audience’s behaviour or you’re feeling stuck in old patterns, it’s a good time to bring in new ideas and structure. With the right approach, you can keep your emails effective, timely, and welcomed in your readers’ inboxes exactly where you want to be. Marketing in Newfoundland has its unique audience expectations, and this is where BrandCommand steps in. Our team knows how to breathe new life into tired campaigns while helping you adapt to new trends without losing your brand voice.
If you’re finding it challenging to keep up with effective email tactics, you’re not alone. If you’re looking to strengthen your approach to marketing in Newfoundland, BrandCommand can help you reconnect with your audience in a meaningful way. Our team offers smart, simple strategies that improve engagement and make your emails feel fresh again. Let’s work together to turn things around and keep your messages landing right where they should—in the inbox, not the trash.
-Bill
