The Edge — Edition #1 | 🕒 3-Minute Read | Real strategies. No fluff. Let’s sharpen your marketing.

🧠 Proven Strategy
The 15-Minute Rule That Converts More Leads

With one of our franchise clients, we installed a system that replies to every inquiry within 15 minutes—even after hours.

Within 30 days:
✔️ Lead-to-close rate jumped 47%
✔️ Review volume doubled
✔️ Weekend inquiries (previously ignored) turned into booked calls

Speed isn’t just polite—it’s profitable.
Use this rule: If you don’t respond in 15 minutes, assume you’ve lost the lead.

What to do:
→ Set up an AI web chat + SMS responder
→ Add a lead assignment system with clear internal rules
→ Track average response time weekly


🛠️ Battle-Tested Tactic
Use This Subject Line to Rescue Your Stalled List
Subject: Still interested, or should I close your file?

This “breakup” email gets 2x higher reply rates than typical follow-ups.

It works because it flips the power dynamic—and prompts a quick yes/no. Great for reviving cold prospects or old lead lists.


🤖 Swipeable Prompt of the Week
Turn Website Visitors Into Buyers with This ChatGPT Prompt

Paste this into ChatGPT:

“You are a conversion copywriter. Rewrite the home page headline for a business that offers [insert what you do] to [insert who you serve]. It should be under 12 words, emotionally compelling, and make the reader want to scroll.”

Use it for testing hooks or improving underperforming landing pages fast.


📈 Campaign Insight
Where Google Ads Actually Work Right Now

Across home services, health clinics, and real estate, we’re seeing this pattern:

🔥 Highest ROI = Google Performance Max + call extension
🧊 Lowest ROI = broad display ads with no conversion tracking

If you’re spending without a conversion goal (form fill, call, appointment), you’re burning cash.


🎙️ Sharp Operator
Quote of the Week — Taylor Welch

“Traffic isn’t the issue.
Conversion is the issue.
You don’t need more eyeballs. You need more yeses.”

Bookmark that.


📢 Real Talk
If your marketing feels chaotic… it probably is.

It’s not that your team isn’t working hard.
It’s that everyone’s reacting instead of executing a system.

Start here:
→ One lead pipeline
→ One message map
→ One source of truth for metrics

Simplify. Then scale.


🔍 What’s New on The Blog
✔️ Signs Your Email Marketing Strategy Needs a Fresh Approach
✔️ How To Handle Negative Comments on Social Media
✔️ Summer Marketing Ideas for Newfoundland Tourism Businesses


Want a free Marketing Health Check?
I’ll show you exactly where leads are leaking—and how to fix it fast.
👉 Start Here


Until next week—stay sharp, execute smarter.
– Bill

Unlock the Future of Paid Ads: Try MatchCraft AI

If you’ve ever felt like managing digital ad campaigns is a full-time job… you’re absolutely right.

But what if you could hand over the reins to a proven AI system—and a team of pros—who do it better than most humans ever could?

Starting Today, You Can.

BrandCommand is proud to announce: MatchCraft, the global leader in AI-powered advertising, is now integrated directly into our Digital Ads Services—as of April 16th, 2025.

You still get the expert service you know and trust—only now, it’s supercharged by the same AI that powers millions in global ad spend, was named Microsoft Advertising’s Rising Star of the Year, and has quietly helped agencies scale faster with less effort.


“So… What Makes MatchCraft So Different?”

Let me ask you this:

What happens when human creativity meets machine precision?

MatchCraft answers that question with a platform designed to automate, optimize, and scale digital advertising—across search, display, and social—faster and more effectively than anything you’ve seen.

It’s not software you fiddle with. It’s a done-for-you powerhouse, now exclusively available through BrandCommand’s expert Ads Team.

And yes, the results speak for themselves.


Two Game-Changing Services—Powered by MatchCraft AI

1. MatchCraft Managed Ads Campaign

✅ Built for clients who want expert-managed strategy
✅ Ad channels: Search, Display, and Social
✅ AI optimization + monthly strategic reviews
✅ Now includes call tracking for performance clarity
$500/month minimum spend ensures quality, traction & real ROI


2. MatchCraft Managed AI AdVantage

Perfect for: Startups & businesses building their online presence
✅ Media spend included
✅ Landing page design + AI chat
✅ Call tracking + consulting
✅ Fully managed by our in-house ad experts


Why This Changes Everything (for You)

When you combine BrandCommand’s battle-tested ad strategists with MatchCraft’s AI brainpower, here’s what you get:

  • Smarter, higher-performing ad campaigns
    (With better targeting, faster testing, and constant optimization.)

  • Effortless campaign management
    (We handle the heavy lifting so you can focus on your business.)

  • Fast, scalable results
    (Without burning time or budget.)

This isn’t just a platform shift—it’s a strategic leap forward.


But Wait—Why the $500 Minimum?

Good question.

Because success demands focus, strategy, and enough budget to compete. We’ve raised the bar to $500/month for our Managed Ads Campaigns to ensure your campaigns actually move the needle—not just show up.

That includes call tracking, platform fees, and the time of our top-tier strategists. Translation? Every dollar gets put to work—efficiently and intelligently.


Got Questions? We’ve Got Answers.

Q: Can I use MatchCraft myself?
Nope—and that’s a good thing. MatchCraft is built for pro-grade fulfillment. That’s why our expert Ads Team runs your campaigns for you, start to finish.

Q: Where do I start?
👉 Email he***@**********nd.ca
Or message your dedicated BrandCommand Account Manager.


Ready to See What MatchCraft Can Do for Your Ads?

Connect with your BrandCommand rep and take your next campaign from okay to unforgettable.