๐ง Proven Strategy
The 15-Minute Rule That Converts More Leads
With one of our franchise clients, we installed a system that replies to every inquiry within 15 minutes—even after hours.
Within 30 days:
โ๏ธ Lead-to-close rate jumped 47%
โ๏ธ Review volume doubled
โ๏ธ Weekend inquiries (previously ignored) turned into booked calls
Speed isn’t just polite—it’s profitable.
Use this rule: If you don’t respond in 15 minutes, assume you’ve lost the lead.
What to do:
→ Set up an AI web chat + SMS responder
→ Add a lead assignment system with clear internal rules
→ Track average response time weekly
๐ ๏ธ Battle-Tested Tactic
Use This Subject Line to Rescue Your Stalled List
Subject: Still interested, or should I close your file?
This “breakup” email gets 2x higher reply rates than typical follow-ups.
It works because it flips the power dynamic—and prompts a quick yes/no. Great for reviving cold prospects or old lead lists.
๐ค Swipeable Prompt of the Week
Turn Website Visitors Into Buyers with This ChatGPT Prompt
Paste this into ChatGPT:
“You are a conversion copywriter. Rewrite the home page headline for a business that offers [insert what you do] to [insert who you serve]. It should be under 12 words, emotionally compelling, and make the reader want to scroll.”
Use it for testing hooks or improving underperforming landing pages fast.
๐ Campaign Insight
Where Google Ads Actually Work Right Now
Across home services, health clinics, and real estate, we’re seeing this pattern:
๐ฅ Highest ROI = Google Performance Max + call extension
๐ง Lowest ROI = broad display ads with no conversion tracking
If you’re spending without a conversion goal (form fill, call, appointment), you’re burning cash.
๐๏ธ Sharp Operator
Quote of the Week — Taylor Welch
“Traffic isn’t the issue.
Conversion is the issue.
You don’t need more eyeballs. You need more yeses.”
Bookmark that.
๐ข Real Talk
If your marketing feels chaotic… it probably is.
It’s not that your team isn’t working hard.
It’s that everyone’s reacting instead of executing a system.
Start here:
→ One lead pipeline
→ One message map
→ One source of truth for metrics
Simplify. Then scale.
๐ What’s New on The Blog
โ๏ธ Signs Your Email Marketing Strategy Needs a Fresh Approach
โ๏ธ How To Handle Negative Comments on Social Media
โ๏ธ Summer Marketing Ideas for Newfoundland Tourism Businesses
Want a free Marketing Health Check?
I’ll show you exactly where leads are leaking—and how to fix it fast.
๐ Start Here
Until next week—stay sharp, execute smarter.
– Bill
