The Edge

How to Use AI to Outsell and Outperform Your Competition

by Bill Jackman | April 6, 2025 | AI Implementation, AI Workforce | 0 Comments

By Bill Jackman – Brand Marketing Expert Let’s get real. If you're still on the fence about using...

What Multi-Location Businesses Get Wrong About AI

by Bill Jackman | October 21, 2025 | AI Marketing, AI Marketing Strategy, Franchise Marketing | 0 Comments

I had coffee with a Tim Hortons franchise owner a few years back. He told me about a box of Tetley...

Boost Local SEO Across Locations with Customer Reviews

by Bill Jackman | April 16, 2025 | Reputation Management | 0 Comments

Local businesses win when customers talk. Every authentic review creates a powerful signal that...

Signs Your Email Marketing Strategy Needs a Fresh Approach

Jul 27, 2025 | Email Marketing

Your email list doesn't mean much if your messages aren't getting opened, read, or clicked. Marketing strategies should evolve right along with your...

Why Visitors Leave Your Website Within Seconds and How to Fix It

Jul 24, 2025 | Website Optimization

You’ve put time and effort into your website. You chose colours that match your brand, added professional photos, and included all the details...

How To Handle Negative Comments on Social Media

Jul 19, 2025 | Reputation Management

Negative comments on social media can feel like a punch to the gut. Whether it's a ruffled customer posting about a delayed service or someone...

Training Your AI Chatbot to Better Understand Customer Queries

Jul 12, 2025 | AI Implementation, AI Marketing Automation, AI Workforce

AI chatbots have become a go-to tool for local businesses looking to improve customer communication. They can handle everything from simple FAQs to...

Common Email Marketing Mistakes That Drive Subscribers Away

Jul 11, 2025 | Email Marketing

When it’s done right, email marketing feels like a welcome nudge instead of a sales pitch. A good email should make your subscribers feel like you...

Why Your Website Loading Speed Matters for Customer Retention

Jul 11, 2025 | Page Loading Speed, Website Optimization

People rarely wait around for things online anymore. When someone lands on your website, they expect it to load quickly and work without hiccups. If...