The Edge
Why Mortgage Brokers Are Fighting Over Scraps
Most mortgage brokers are fighting over the same 3% of homebuyers who are ready to close next week.Meanwhile, 93% of Gen Z still wants to own homes someday. But they’re not calling mom and dad for…
Why Your Franchise’s Corporate Website Is Losing You Local Business
I keep hearing the same advice from experienced marketing people: “Build one corporate website with location pages. Simpler. Cheaper. Easier to manage.”On paper, this sounds reasonable.Here’s what…
The Hidden Cost of Fragmented Franchise Marketing
When I audit a franchise system’s marketing spend, franchisors expect me to find waste in their ad budgets or agency retainers.Not where the money disappears.The real financial drain lives in…
The Fourth Visit: Your Restaurant’s Hidden Loyalty Threshold
Most restaurants are fighting the wrong battle.They’re chasing new customers while a 95 percent guarantee sits right there in their own data.The economics are brutal right now. Seventy-five percent…
The False Choice in Franchise Marketing
Franchise brands have long faced a false choice: consistency or local relevance. AI personas built on first-party data make both possible—and profitable.
AI Overviews Are Eating Your Local Visibility
I've been watching something happen in local search that most multi-location businesses haven't noticed yet. AI Overviews now appear in over 13% of...
What Multi-Location Businesses Get Wrong About AI
I had coffee with a Tim Hortons franchise owner a few years back. He told me about a box of Tetley tea he kept hidden under the counter. Head office...
Email Crushes Social Media And Nobody Talks About It
Every month, service businesses pour money into the wrong channel. They chase likes. They boost posts. They hire social media managers and track...
AI Marketing Strategy: Why AI Tools Won’t Win
Everyone's rushing to buy AI marketing tools. Most are wasting their money. I've watched this movie before. Social media tools, mobile apps,...
Boost Local Business in Newfoundland with SEO Tips
When you're running a local business in Newfoundland, reaching the right people at the right time matters. And that's where local SEO steps in. It...