Proven Strategy: The 15-Minute Rule That Converts More Leads
With one of our franchise clients, we installed a system that replies to every inquiry within 15 minutes—even after hours.
Within 30 days:
✔️ Lead-to-close rate jumped 47%
✔️ Review volume doubled
✔️ Weekend inquiries (previously ignored) turned into booked calls
Speed isn’t just polite—it’s profitable.
Use this rule: If you don’t respond in 15 minutes, assume you’ve lost the lead.
What to do:
→ Set up an AI web chat + SMS responder
→ Add a lead assignment system with clear internal rules
→ Track average response time weekly
Battle-Tested Tactic: Use This Subject Line to Rescue Your Stalled List
Subject: Still interested, or should I close your file? This “breakup” email gets 2x higher reply rates than typical follow-ups.
It works because it flips the power dynamic—and prompts a quick yes/no. Great for reviving cold prospects or old lead lists.
Prompt Swipe of the Week: Turn Website Visitors Into Buyers with This ChatGPT Prompt
Paste this into ChatGPT:
“You are a conversion copywriter. Rewrite the home page headline for a business that offers [insert what you do] to [insert who you serve]. It should be under 12 words, emotionally compelling, and make the reader want to scroll.”
Use it for testing hooks or improving underperforming landing pages fast.
Campaign Insight: Where Google Ads Actually Work Right Now
Across home services, health clinics, and real estate, we’re seeing this pattern:
>Highest ROI = Google Performance Max + call extension
>Lowest ROI = broad display ads with no conversion tracking
If you’re spending without a conversion goal (form fill, call, appointment), you’re burning cash.
Sharp Operator: Quote of the Week — Taylor Welch
“Traffic isn’t the issue.
Conversion is the issue.
You don’t need more eyeballs. You need more yeses.”
Bookmark that.
Real Talk: If your marketing feels chaotic… it probably is.
It’s not that your team isn’t working hard.
It’s that everyone’s reacting instead of executing a system.
Start here:
→ One lead pipeline
→ One message map
→ One source of truth for metrics
Simplify. Then scale.
What’s New on The Edge:
✔️ Signs Your Email Marketing Strategy Needs a Fresh Approach
✔️ How To Handle Negative Comments on Social Media
✔️ Summer Marketing Ideas for Newfoundland Tourism Businesses
Want a Local Marketing Audit for $399?
I’ll show you exactly where leads are leaking—and how to fix it fast.
👉 Start Here
Until next week—stay sharp, execute smarter.
– Bill
