The Edge

Why Your Website Loading Speed Matters for Customer Retention

by Bill Jackman | July 11, 2025 | Page Loading Speed, Website Optimization | 0 Comments

People rarely wait around for things online anymore. When someone lands on your website, they...

Common Email Marketing Mistakes That Drive Subscribers Away

by Bill Jackman | July 11, 2025 | Email Marketing | 0 Comments

When it’s done right, email marketing feels like a welcome nudge instead of a sales pitch. A good...

Training Your AI Chatbot to Better Understand Customer Queries

by Bill Jackman | July 12, 2025 | AI Implementation, AI Marketing Automation, AI Workforce | 0 Comments

AI chatbots have become a go-to tool for local businesses looking to improve customer...

The Edge | 🕒 3-Minute Read | Real strategies. No fluff. Sharpen your marketing.

by Bill Jackman | Jul 28, 2025 | AI Marketing Strategy, Marketing Strategy

Proven Strategy: The 15-Minute Rule That Converts More Leads With one of our franchise clients, we installed a system that replies to every inquiry...

Signs Your Email Marketing Strategy Needs a Fresh Approach

by Bill Jackman | Jul 27, 2025 | Email Marketing

Your email list doesn't mean much if your messages aren't getting opened, read, or clicked. Marketing strategies should evolve right along with your...

Why Visitors Leave Your Website Within Seconds and How to Fix It

by Bill Jackman | Jul 24, 2025 | Website Optimization

You’ve put time and effort into your website. You chose colours that match your brand, added professional photos, and included all the details...

How To Handle Negative Comments on Social Media

by Bill Jackman | Jul 19, 2025 | Reputation Management

Negative comments on social media can feel like a punch to the gut. Whether it's a ruffled customer posting about a delayed service or someone...

Training Your AI Chatbot to Better Understand Customer Queries

by Bill Jackman | Jul 12, 2025 | AI Implementation, AI Marketing Automation, AI Workforce

AI chatbots have become a go-to tool for local businesses looking to improve customer communication. They can handle everything from simple FAQs to...

Common Email Marketing Mistakes That Drive Subscribers Away

by Bill Jackman | Jul 11, 2025 | Email Marketing

When it’s done right, email marketing feels like a welcome nudge instead of a sales pitch. A good email should make your subscribers feel like you...

Why Your Website Loading Speed Matters for Customer Retention

by Bill Jackman | Jul 11, 2025 | Page Loading Speed, Website Optimization

People rarely wait around for things online anymore. When someone lands on your website, they expect it to load quickly and work without hiccups. If...