The Edge

Signs Your Email Marketing Strategy Needs a Fresh Approach

by Bill Jackman | July 27, 2025 | Email Marketing | 0 Comments

Your email list doesn't mean much if your messages aren't getting opened, read, or clicked....

How to Use AI to Outsell and Outperform Your Competition

by Bill Jackman | April 6, 2025 | AI Implementation, AI Workforce | 0 Comments

By Bill Jackman – Brand Marketing Expert Let’s get real. If you're still on the fence about using...

The Fourth Visit: Your Restaurant’s Hidden Loyalty Threshold

by Bill Jackman | November 17, 2025 | Franchise Marketing, Marketing Strategy | 0 Comments

Most restaurants are fighting the wrong battle.They’re chasing new customers while a 95 percent guarantee sits right there in their own data.The economics are brutal right now. Seventy-five percent…

Signs Your Email Marketing Strategy Needs a Fresh Approach

by Bill Jackman | Jul 27, 2025 | Email Marketing

Your email list doesn't mean much if your messages aren't getting opened, read, or clicked. Marketing strategies should evolve right along with your...

Why Visitors Leave Your Website Within Seconds and How to Fix It

by Bill Jackman | Jul 24, 2025 | Website Optimization

You’ve put time and effort into your website. You chose colours that match your brand, added professional photos, and included all the details...

How To Handle Negative Comments on Social Media

by Bill Jackman | Jul 19, 2025 | Reputation Management

Negative comments on social media can feel like a punch to the gut. Whether it's a ruffled customer posting about a delayed service or someone...

Training Your AI Chatbot to Better Understand Customer Queries

by Bill Jackman | Jul 12, 2025 | AI Implementation, AI Marketing Automation, AI Workforce

AI chatbots have become a go-to tool for local businesses looking to improve customer communication. They can handle everything from simple FAQs to...

Common Email Marketing Mistakes That Drive Subscribers Away

by Bill Jackman | Jul 11, 2025 | Email Marketing

When it’s done right, email marketing feels like a welcome nudge instead of a sales pitch. A good email should make your subscribers feel like you...

Why Your Website Loading Speed Matters for Customer Retention

by Bill Jackman | Jul 11, 2025 | Page Loading Speed, Website Optimization

People rarely wait around for things online anymore. When someone lands on your website, they expect it to load quickly and work without hiccups. If...