The Edge
AI Overviews Are Eating Your Local Visibility
I've been watching something happen in local search that most multi-location businesses haven't noticed yet. AI Overviews now appear in over 13% of...
AI Overviews Are Eating Your Local Visibility
I've been watching something happen in local search that most multi-location businesses haven't noticed yet. AI Overviews now appear in over 13% of...
What Multi-Location Businesses Get Wrong About AI
I had coffee with a Tim Hortons franchise owner a few years back. He told me about a box of Tetley tea he kept hidden under the counter. Head office...
Email Crushes Social Media And Nobody Talks About It
Every month, service businesses pour money into the wrong channel. They chase likes. They boost posts. They hire social media managers and track...
AI Marketing Strategy: Why AI Tools Won’t Win
Everyone's rushing to buy AI marketing tools. Most are wasting their money. I've watched this movie before. Social media tools, mobile apps,...
Boost Local Business in Newfoundland with SEO Tips
When you're running a local business in Newfoundland, reaching the right people at the right time matters. And that's where local SEO steps in. It...
Setting Up Your First AI Chatbot_ Common Questions Answered
How Local Businesses Can Start Using AI Chatbots (Without Feeling Overwhelmed) AI chatbots aren’t just for big companies anymore.Today, even...
The Edge — Edition #1 | 🕒 3-Minute Read | Real strategies. No fluff. Let’s sharpen your marketing.
🧠 Proven StrategyThe 15-Minute Rule That Converts More Leads With one of our franchise clients, we installed a system that replies to every inquiry...
Signs Your Email Marketing Strategy Needs a Fresh Approach
Your email list doesn't mean much if your messages aren't getting opened, read, or clicked. Marketing strategies should evolve right along with your...
Why Visitors Leave Your Website Within Seconds and How to Fix It
You’ve put time and effort into your website. You chose colours that match your brand, added professional photos, and included all the details...